Our Mission

Being Smart is Cool is a MOVEMENT! It’s an ideology, a way of life and thinking that affirms the importance and value of learning and facilitates an ideological and intellectual shift, thereby creating a value system that embraces and encourages intellectual curiosity, advances our nation, and makes the world a better place for everyone. With our collective commitment to renewing the mind and encouraging proper values for current and future generations, we can effectively create a world where every child, youth, and person can reach and achieve their full potential.

With our shared commitment and unified actions, we can make the world a better place through intelligence, values, vision, purpose, and empathy for each other, starting at this moment and advancing into the future.

Let’s work together to build the Being Smart is Cool MOVEMENT! Our future depends on it!

Being Smart is Cool!